About Sidhant Lamba
Founder and Curator of STRROT
Sidhant Lamba is a visionary entrepreneur and an interior designer with a passion for luxury and a penchant for thinking beyond boundaries. As the Founder of STRROT, a high-end home décor, lifestyle, and accessories brand, he is bridging tradition and modernity with a vast collection of home décor items. He also wears the hat of a curator at the STRROT store with other industry experts & brands to bring about an ever-evolving experience.
At the helm of STRROT, an emporium of opulent home decor, lifestyle, and exquisite accessories, Sidhant Lamba masterfully orchestrates a harmonious fusion of tradition and modernity. The boutique boasts a vast assortment of home adornments, meticulously selected to exude a sense of timeless elegance. Additionally, STRROT has partnered with industry luminaries and renowned brands, thereby fostering an ever-evolving and immersive experience for discerning clientele.
Sidhant’s journey into the world of design commenced with the acquisition of a Bachelor’s degree in Interior Design from the esteemed Apeejay Institute of Design, serving as the bedrock for his profound comprehension of aesthetics and design principles. However, his thirst for knowledge knew no bounds, propelling him to pursue a Master’s degree in International Business at Regent’s University London. This academic journey expanded the horizons of his perspective, imbuing him with a truly global outlook.
Sidhant Lamba’s commitment to excellence flourished through a series of specialized courses at some of the world’s most distinguished institutions. Sidhant’s education at the Inchbald School of Design in London enriched his foray into interior decoration. Simultaneously, he delved into the realm of art, undertaking a course at the venerable Sotheby’s Institute of Art. Even the intricacies of lighting design did not escape his inquisitive nature, as he embarked on a course at the revered Chelsea College of Arts in the United Kingdom.
He’s collaborating with brands like Seletti and Driade from Italy, Lotus Arts de Vivre from Thailand amongst other Indian and Asian designers. This exercise has taken him from running a furniture store to creating a holistic home experience, redefining refined living in every way.
Further enhancing his diverse skill set, Lamba immersed himself in the sphere of social and digital media marketing in the vibrant metropolis of Dubai, endowing his expertise with a cutting-edge digital dimension. The roots of Sidhant Lamba’s entrepreneurial voyage trace back to his family’s venerable enterprise, The Continental Group, which had been a stalwart provider of interior solutions since the 1940s. This early exposure to the world of design and decor served as a crucible, forging the path for his future endeavors.
Driven by an unyielding passion for design and a fervent desire to make the latest in furniture accessible to homes and offices, he forged the illustrious STRROT brand. The success of STRROT paved the way for the inauguration of an opulent home emporium, STRROT, in the heart of central Delhi, an establishment that would leave an indelible mark on the landscape of design and interior decor. In 2016, Sidhant Lamba further extended his foray into the business world by founding Fabrento, a tech based affordable home furniture rental enterprise conceived from his background in interior design and international business.
At STRROT, he further collaborates with a carefully curated ensemble of 20 distinguished brands hailing from various corners of India, offering an exuberant array of products and inspirations.